Most B2B companies treat LinkedIn as a content channel. This talk breaks down how to turn it into a GTM engine, including the content formats that work (and the ones that don’t), how to build the right audience, and how to turn attention into conversations, pipeline, and customers.
Vanshika Gupta is the founder of ViralCircle, a marketing agency that helps AI and tech companies turn founder-led content into a growth and customer acquisition channel. Previously, she worked in marketing at YC-backed Julius AI. With a background in computer science and technology management, she brings together technical understanding and creative marketing for the AI and startup ecosystem.
