A real-world case study of a B2B fintech startup, powered by a lean team and a fully serverless, AWS-native architecture. Continuous Deployment was implemented from day one, enabling dozens of automated releases per week with minimal overhead. This delivery setup was tightly integrated with Continuous Discovery practices - customer interviews, lightweight experiments, and outcome-driven KPIs - to ensure engineering velocity translated into real product value. Together, these practices created a compounding feedback loop that accelerated product–market fit, improved competitive positioning, and drove measurable financial results. The session will cover the tools, processes, and cultural choices that made this possible, in a journey that ultimately led to a successful private equity exit in under four years.
I'm the Co-Founder and CTO of countX, a SaaS platform that enables SMEs to navigate cross-border e-commerce with ease by automating VAT compliance, accounting, and reporting. With over a decade of experience in software engineering and product leadership, I specialize in building scalable platforms, growing high-performing teams, and delivering customer-centric solutions.
Previously, I founded Sfeeda, an innovative platform for real-world developer assessments, and held engineering leadership roles at AUTO1 Group, where I led multiple teams through large-scale technical transformations. My approach combines lean product development, continuous discovery, and continuous delivery to create empowered product teams that move fast and deliver value.
